Privacy Policy

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our site, use our online platform, request information, or engage us for AI and automation services.

We are committed to handling personal data lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable privacy laws.

Who We Are

For the purposes of applicable data protection law, we are the controller of personal data collected through our site and in connection with our business activities, unless we expressly state otherwise.

Our postal address is:

Lawrence Road
London, Surrey
TW12 2RJ
United Kingdom

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Identity information, such as your name, job title and organisation.
• Contact information, such as your postal address and other contact details you choose to provide.
• Business and project information, including information about your organisation, operational requirements, workflows, automation objectives and technical environment.
• Information contained in enquiries, consultation requests, resource requests and other communications with us.
• Account and service information where you use any online tools, client portals or other services we provide.
• Technical information, such as internet protocol address, browser type, device information, operating system, approximate location, access times and information about how you use our site.
• Usage and analytics information collected through cookies and similar technologies.
• Information required for billing, contract administration, compliance, fraud prevention and the protection of our rights.

Please do not provide sensitive personal data, confidential information or information relating to identifiable individuals unless it is necessary for the relevant service and you are authorised to share it with us.

How We Collect Information

We collect personal information:

• Directly from you when you contact us, request information, make an enquiry or engage our services.
• From your organisation or authorised representatives when we provide services.
• Automatically through your use of our site, including through server logs, cookies and similar technologies.
• From publicly available sources, professional networks, business directories and service providers where permitted by law.
• From business partners, introducers and other third parties who are authorised to share the information with us.

How We Use Personal Information

We may use personal information to:

• Respond to enquiries and provide information about our AI and automation capabilities.
• Assess business requirements and prepare proposals, statements of work and project plans.
• Deliver, support and improve AI-driven automation solutions, custom robotics development, intelligent process automation, machine learning integration and autonomous systems consulting.
• Design, develop, test, operate and maintain software, automated processes, robotics solutions and related systems.
• Manage client relationships, contracts, accounts, payments and service records.
• Provide technical support, service notifications and important administrative information.
• Personalise and improve our site, resources, products and services.
• Understand how visitors use our site and measure the effectiveness of our content and resources.
• Send business communications or marketing where permitted by law and in accordance with your preferences.
• Prevent, detect and investigate fraud, misuse, security incidents and other unlawful activity.
• Comply with legal, regulatory, tax, accounting and professional obligations.
• Establish, exercise or defend legal claims and protect our rights, property and people.

Our Lawful Bases for Processing

We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include:

• Contract: where processing is necessary to enter into or perform a contract with you or your organisation.
• Legitimate interests: where processing is necessary for our legitimate business interests, such as operating our business, responding to business enquiries, improving services, maintaining security and managing client relationships, provided those interests do not override your rights.
• Consent: where you have given consent, for example for certain cookies or marketing communications. You may withdraw consent at any time.
• Legal obligation: where processing is necessary for us to comply with applicable law or a lawful request.
• Vital interests: in exceptional circumstances where processing is necessary to protect someone’s life or physical safety.

Artificial Intelligence and Automated Processing

Our services may involve artificial intelligence, machine learning, automation, robotics and autonomous systems. We may process information supplied by clients or generated by systems to design, train, test, monitor, maintain and improve those services.

We do not use personal data collected through our site to make decisions about individuals that produce legal or similarly significant effects without providing appropriate safeguards and information required by applicable law. Where an automated decision of this kind is made, you may have rights to obtain human intervention, express your views and challenge the decision.

Clients remain responsible for ensuring that information supplied to us for a project is collected and shared lawfully, is appropriate for the intended purpose and does not include unnecessary personal or sensitive data.

Cookies and Similar Technologies

Our site may use cookies and similar technologies to operate essential functions, remember preferences, understand site usage and improve performance. Some technologies may be provided by analytics, hosting, security or other service providers.

Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage cookies through your browser settings and, where available, our cookie preference tools. Disabling certain cookies may affect site functionality.

Sharing Personal Information

We may share personal information with:

• Employees, contractors and professional advisers who need the information to perform their duties.
• Technology, hosting, infrastructure, analytics, cybersecurity and support providers that process information on our behalf.
• Business partners and specialist suppliers involved in delivering a project or service.
• Payment, accounting, auditing, legal and insurance providers where necessary.
• Regulators, courts, law enforcement authorities or other public bodies where required or permitted by law.
• Potential buyers, investors or advisers in connection with a merger, restructuring, sale or transfer of part or all of our business.

We require service providers that process personal data on our behalf to respect confidentiality, apply appropriate security measures and process information only in accordance with our instructions and applicable law.

International Data Transfers

Some service providers or business partners may process personal data outside the United Kingdom. Where this occurs, we will use an appropriate legal safeguard, such as a UK adequacy regulation, an applicable adequacy decision, the International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another lawful transfer mechanism.

You may request further information about the safeguards used for relevant international transfers, subject to lawful restrictions.

How Long We Keep Personal Information

We retain personal information only for as long as necessary for the purposes described in this Policy, including to provide services, maintain business and financial records, resolve disputes, enforce agreements and meet legal, regulatory and reporting obligations.

Retention periods depend on the type of information, the nature of our relationship with you, whether the information is needed for an active project and applicable legal requirements. When information is no longer required, we securely delete it, anonymise it or dispose of it in accordance with our retention procedures.

Data Security

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction. These measures may include access controls, authentication, encryption where appropriate, secure hosting, backups, monitoring, staff training and supplier due diligence.

No method of transmission or storage is completely secure. You should avoid sending unnecessary confidential or sensitive information through forms or other online channels.

Your Data Protection Rights

Subject to applicable legal conditions and exemptions, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete personal data.
• Request erasure of your personal data.
• Request restriction of processing.
• Object to processing based on legitimate interests, including certain forms of direct marketing.
• Withdraw consent where processing relies on consent.
• Receive certain personal data in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation where technically feasible.
• Request information about safeguards used for international transfers.
• Raise a complaint with the Information Commissioner’s Office or another relevant supervisory authority.

We may need to verify your identity before dealing with a request. We will normally respond within one month, although this period may be extended where permitted by law for complex or multiple requests. We may charge a reasonable fee or refuse a request where the law allows us to do so.

Marketing Communications

We may use business contact information to provide information about our services, capabilities, events or resources where permitted by law. You can object to direct marketing or opt out at any time. We will respect your request and will not continue to send marketing communications unless we have another lawful basis to do so.

Third-Party Websites and Services

Our site or resources may contain links to websites, applications or services operated by third parties. We are not responsible for their privacy practices. You should review the privacy information provided by those third parties before submitting personal data to them.

Children’s Privacy

Our services are intended for businesses and professional users and are not directed at children. We do not knowingly collect personal data from children through our site. If you believe that a child has provided personal data to us, please contact us using the postal address above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or privacy practices. The updated version will be published on our site with a revised version date where appropriate. We encourage you to review this Policy periodically.

Contact and Complaints

If you have a question about this Privacy Policy, wish to exercise a data protection right or want to raise a privacy concern, please write to us at:

Lawrence Road
London, Surrey
TW12 2RJ
United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe that your personal data has been handled unlawfully. Further information is available from the Information Commissioner’s Office.